Cancel culture isn’t a singular thing. It’s a collection of strategies and tactics, each designed to use the power of the collective against the individual. Typically, the cancel mob starts with some attacks on Twitter or Facebook. This could escalate into dramatic and accusatory videos on TikTok, Instagram, or YouTube, and then goes on from there. Sooner or later, and this is the goal, the news media gets involved, validating those attacks by taking them as legitimate.
The end result is someone gets fired, loses a contract, or a company has its products removed from shelves. People get deplatformed from social media or lose their mass media platforms. It’s a 2021 village shunning with real consequences. The medieval village mob is now a virtual mob but the hysteria is the same.
In today’s cancel culture, the triggers for the cancel mob are often unpopular statements, actions, or decisions, but it doesn’t stop there.
The cancel mob can put a target on your back for not speaking up. For doing business with their primary target. Any unsuspecting individual, organization, or company can be faced at any time with the cancel mob.
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